ABOUT US
For over 40 years, our family has helped Australians celebrate life's most meaningful moments through exceptional diamonds, fine jewellery, and trusted expertise.
Dream Diamonds was created through the long-standing association of the Stein and Zamel families, two names with deep roots in the Australian jewellery industry. Together, they saw an opportunity to combine decades of diamond knowledge with the innovation of lab-grown stones, creating beautifully crafted jewellery that reflects modern values, lasting quality, and exceptional value.
Why Clients Trust Us
Our advantage lies in experience. With well over a century of combined family involvement in diamonds and jewellery, we offer rare depth across sourcing, valuation, design, manufacturing, and retail, giving our clients the confidence of genuine expertise and a more contemporary choice in fine jewellery.
The People Behind Dream Diamonds
Kevin Stein & Deanne Dozetas
Kevin Stein completed his gemmological training through the Gemological Institute of America (GIA) and has been involved in the diamond industry since 1983. Over four decades, he has built an exceptional reputation across the South African and Australian markets, supplying fine diamonds and jewellery and helping bring established jewellery brands to Australian retailers. His longstanding relationships with prominent international diamond and jewellery manufacturers give Dream Diamonds access to trusted expertise at every stage of the journey.
Working alongside him is his daughter, Deanne Dozetas, who brings nearly two decades of experience in jewellery design and marketing. With a background in Psychology and a strong personal commitment to environmental responsibility, Deanne has helped shape Dream Diamonds into a brand that balances beauty, meaning, and a more thoughtful approach to luxury.
Adrian & Matthew Zamel
Adrian Zamel has been part of the jewellery industry since 1967. From supplying custom-made jewellery through his family business to building one of Adelaide's largest manufacturing operations, his career reflects extraordinary depth and influence. Adrian also played an important role in the broader industry, helping form the South Australian branch of the National Council of Jewellery Valuers and contributing his time to the Goldsmiths Guild of South Australia and the Australian Jewellers Association. The Zamel family went on to operate one of Australia's largest retail jewellery chains, with 135 stores over more than 50 years.
Adrian is joined by his son, Matthew Zamel, who brings more than 20 years of experience across retail jewellery, diamond trading, advisory, and sourcing. GAA certified and grounded in a family legacy of diamond trading and jewellery retail, Matthew adds a contemporary commercial perspective backed by genuine credibility and industry insight.
Jewellery is at its most meaningful when it tells a personal story. Whether you're creating the perfect engagement ring, redesigning a treasured family heirloom, commemorating a special milestone, or bringing a unique vision to life, our bespoke design service allows you to create a piece that is truly your own.
At Dream Diamonds, we combine over 40 years of jewellery expertise with direct access to world-class diamond sourcing and trusted manufacturing partners. This unique approach allows us to guide you through every stage of the design journey, from the initial concept and diamond selection through to detailed CAD designs, craftsmanship, and final creation.
Unlike traditional retailers, we are not limited to what is available in a display cabinet. Every detail can be tailored to your preferences, including diamond shape and size, precious metal choice, setting style, and design features that reflect your individual taste and lifestyle. Whether your style is timeless and classic, contemporary and sophisticated, or completely one-of-a-kind, our team works closely with you to ensure every element is considered and perfected.
The result is more than a beautiful piece of jewellery. It is a personal expression of your story, crafted with exceptional attention to detail and designed to be cherished for generations. From the first sketch to the finished masterpiece, we are committed to creating jewellery that is as unique and enduring as the moments it celebrates.
Most jewellery purchased today passes through multiple hands before it reaches the customer. Each stage in the supply chain adds costs, markups, and overheads that ultimately increase the final price you pay.
- Mine
- Cutter
- Wholesaler
- Distributor
- Retailer
- Customer
By the time a diamond or piece of jewellery reaches a traditional retailer, it has often passed through several businesses, each adding their own margin. Add the costs of large retail networks, premium shopping centre locations, extensive staffing, and expensive marketing campaigns, and the result is a significantly higher price for the consumer.
- Diamond Producer
- Jewellery Manufacturer
- Dream Diamonds
- You
At Dream Diamonds, we have built our business differently.
We source diamonds directly from trusted producers and work closely with established manufacturing partners who share our commitment to quality, craftsmanship, and ethical sourcing. By eliminating many of the layers found in traditional jewellery retail, we are able to focus our investment where it matters most: exceptional diamonds, superior craftsmanship, and personalised client service.
Rather than operating large retail chains with substantial overheads, we have created a more efficient and transparent model that delivers genuine value without compromising quality.
Luxury Without the Traditional Markup
The result is exceptional jewellery crafted to the highest standards, often offering significantly greater value than traditional retail.
Whether you're selecting a certified diamond, creating a bespoke engagement ring, redesigning a treasured heirloom, or commissioning a one-of-a-kind piece, you benefit from direct sourcing, expert guidance, and exceptional craftsmanship throughout every stage of the journey.
Today, Dream Diamonds continues that legacy by offering a more transparent and modern approach to fine jewellery, combining direct sourcing, exceptional craftsmanship, personalised service, and genuine value without the traditional retail mark-up.
"We don't believe luxury should cost more because there are more people in the supply chain. We believe luxury should be defined by exceptional diamonds, exceptional craftsmanship, and exceptional service."
Why More Australians Are Choosing Lab-Grown Diamonds
Lab-grown diamonds offer the same beauty, brilliance, and durability as natural diamonds, as they are chemically, physically, and optically identical. For many Australians, they provide the opportunity to choose a larger diamond or a higher quality diamond for the same budget, without compromising on craftsmanship or design.
At Dream Diamonds, we believe luxury is defined by exceptional diamonds, beautiful craftsmanship, and the meaning behind each piece. Whether you choose a lab-grown or natural diamond, our commitment is to help you create jewellery that will be treasured for generations.
Forging a New Legacy for Future Generations
Built on decades of diamond expertise and inspired by modern innovation, Dream Diamonds is redefining fine jewellery for a new generation. Through exceptional craftsmanship, direct sourcing, and the beauty of lab-grown diamonds, we are creating a legacy that honours the past while embracing the future. Combining online convenience with a personalised experience in our Sydney or Adelaide showroom, Dream Diamonds is redefining modern luxury for today's generation.
Book an Appointment
FIND THE PERFECT ENGAGEMENT RING OR JEWELLERY DESIGN WITH OUR EXPERT GUIDANCE.
Whether you are choosing an engagement ring, designing a bespoke piece, or simply exploring your options, our team is here to guide you with genuine expertise, personal care, and a more thoughtful approach to fine jewellery.